The Self-Promoting Musician

Strategies for Independent Music Success

3rd Edition

Series: Berklee Guide
Publisher: Berklee Press
Format: Softcover
Author: Peter Spellman

Take charge of your music career with crucial do-it-yourself strategies. If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business. Filled with empowering tips and resources for self-managed musicians, you will learn to: create a goals-driven plan to help you fulfill your musical passions; multiply the power of every gig you play using 15 proven methods; turbo-charge your social media strategy; get radio airplay – online and offline; protect your creative works; keep your career organized and growing, using the best low-cost practices; and more!

$24.99 (US)
Inventory #HL 00119607
ISBN: 9780876391396
UPC: 884088910051
Width: 5.88"
Length: 9.0"
288 pages


“If you think of yourself as an artist entrepreneur and you want to succeed in today's musical landscape, this is the book for you.”– Panos Panay, Founder of Sonicbids

“This book packs a lot of great information along with some very timely and inspiring insights. One of my favorite lines: 'Ask not where music is sold but where music is used.' Peter gets the Zeitgeist of Music2.0, and delivers the message loud and clear. Read this book!”– Gerd Leonhard, media futurist, co-author of The Future of Music, author of Music2.0.

“Since reading the first edition of this book in 2001, I have been applying Peter's technique. As a true testimony, his book is a part of the solid foundation of success and achievements in my life for the past decade, and more to come.” – Juri Ify Love, President/Founder of Genuine Voices

“Spellman's The Self-Promoting Musician became a fundamental building block in my own approach to teaching about the modern music business at the college level. No one else is as comprehensive, or authoritative. The real deal keeps changing, as bits and bytes flow through fibre-optic cable at the speed of light. Peter Spellman understands that, and teaches it, which makes him the guru of the real deal.” – Rik Emmett, Canadian Hall of Fame singer/songwriter/guitarist for Triumph; faculty member, Humber College, Toronto

Prices and availability subject to change without notice.

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